The Sud de France Brand

Sud de France Export, launched by the Languedoc-Roussillon region to promote international business development for regional companies, relies on the "Sud de France" brand to promote Languedoc-Roussillon products worldwide.

Quality, label, french wines.

Founded in 2006 by the Languedoc-Roussillon region with the support of professionals, the umbrella brand Sud de France aims to bring all agri-food and wine from the Languedoc-Roussillon under a single banner and thus market it at local, national and international level. Sud de France now has over 6,000 food products and wines from 1,800 producers in Languedoc-Roussillon, and numbers are constantly increasing.

In 2010, Sud de France Export organised 371 events in France and worldwide to promote regional produce and know-how and create new openings in these markets (including 320 events for the wine and food industries). These included prospecting missions, tastings, mini-exhibitions, the largest presence in international fairs, promotion campaigns, training of prescribers (press and professional), Sud de France Festivals, etc.

South of France - An entirely different way of consuming

By tasting South of France products, you are choosing a different type of consumption that goes well beyond our products and their flavors. You are opting for more intense moments linked to daily consumption. More taste, more character, more laughs, more conviviality and always more sun…

South of France takes a human approach to consumption that constitutes in and of itself a true tendency for consumption.  It brings with it a dream, a slice of soul to your food, a soul, needless to say, that is completely Mediterranean.

Inhale!  The smell of simple and tasty delicacies set the stage.  Hold out your hand, in Languedoc-Roussillon, you are always someone’s guest.  Listen!  All over, you will find laughter and song.  Look, think!  Our nature is a sight that multiplies the pleasure of your taste buds.  And, finally, taste… Hmmm words are not enough to describe Languedoc-Roussillon and its art of living.

Here you are among pure and simple tastes, in the culture of the little pleasures in life.  By placing value on moments we too often forget, like meals with our friends and families, spur-of-the-moment cocktails, South of France puts guests at the center of its focus.  Believe us, if happiness does not grow on our earth, one thing is sure, there is nothing wrong with cultivating it…